WORTH AVENUE YACHTS — BRAND KIT
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Latest files and usage notes: https://www.worthavenueyachts.com/brand/

LOGO — three configurations, no exceptions
  worth-avenue-yachts-stacked*     Primary configuration
  worth-avenue-yachts-horizontal*  Alternate configuration, for wide shallow spaces
  worth-avenue-yachts-w*           Solo W mark (with ®), icon-only application
  worth-avenue-yachts-avatar*      Solid orange square with the white W: profile pictures, favicons
  worth-avenue-yachts-social-1200x630.png  Default link-preview image

  Variants: (none) = colour, on light grounds
            -white = white knockout, on dark grounds and on Worth Orange
            -black = black knockout, single-ink print
  Formats:  SVG for web and digital; PDF (vector) for print; PNG for email and Office.
            Use black or white only when no other option exists. Never recolour.

COLOUR
  Worth Orange   #F68D39  rgb(246, 141, 57)  CMYK 0·54·87·0    Pantone 716 C / 144 U
  Worth Brown    #603D20  rgb(96, 61, 32)    CMYK 48·72·87·50    Pantone 161 C / 1545 U
  Rich Espresso  #1C1714  rgb(28, 23, 20)      
  Graphite       #3A3A3A  rgb(58, 58, 58)      
  Warm Ivory     #F7F4EF  rgb(247, 244, 239)   
  Soft Sand      #DDD0B8  rgb(221, 208, 184)   
  Charcoal       #1E1E1E  rgb(30, 30, 30)      
  Warm White     #FAFAF7  rgb(250, 250, 247)   
  Print: spot (Pantone) on coated and uncoated stock; CMYK only when spot is not possible.
  Never rely on pure #000000 or pure #FFFFFF; draw from the palette. Navy is excluded.

TYPE
  Wordmark: Worth Avenue in Sabon small capitals; Yachts in Futura, letter-spaced wide.
  Outlined in every file — never re-set it, use the lockups.
  Brand type system: Instrument Serif (display only) and Avenir Next (everything else).

RULES
  Clear space of 2× cap height on all four sides, free of type, images and texture.
  Do not tilt, rotate or skew; alter colours; use gradients, transparency or filters;
  contain the logo within a shape; distort or stretch; change the size relationships
  of its elements; or place it inline within body text.
  The name is always Worth Avenue Yachts — never Worth Ave Yachts, WAY, Worth Yachts.
