Laura Yager
Marketing Director
Laura Yager | Marketing Director, Worth Avenue Yachts
Laura Yager is one of the yachting industry’s most experienced luxury yacht marketing specialists, with more than 15 years dedicated to megayacht and superyacht sales, charter, and new construction. As Marketing Director of Worth Avenue Yachts, she leads brand strategy and campaign execution across eight international offices spanning the United States and Europe… from Palm Beach and Fort Lauderdale to Monaco and Geneva.
Since joining Worth Avenue Yachts in 2011, Laura has built the marketing engine behind one of the most recognized names in luxury yachting. Her work spans global digital campaigns, listing and charter marketing for yachts from 80 to 250 feet, strategic partnerships, international boat show presence, and the brand identity seen across every Worth Avenue Yachts touchpoint. Her approach unites data-driven digital strategy with the visual sophistication that ultra-high-net-worth clients expect, reaching buyers, sellers, and charter guests in every major yachting market worldwide.
Laura’s connection to the water is lifelong. She was raised in Michigan’s Blue Water Area, home to more registered boats per capita than anywhere in the United States and host of the Port Huron to Mackinac Race. A nationally ranked competitive swimmer and Ironman finisher, she surfs and free dives in her spare time and has recently taken up sail racing out of Buffalo, New York. She studied at Western Michigan University before moving to Florida to build her career where yachting lives. For Laura, marketing yachts isn’t just a profession… it’s the meeting point of her two lifelong passions, water and design.
